Hillary Clinton’s campaign unveiled a new — and likely the final — ad set to Katy Perry’s ‘Roar’ as the Democratic nominee started the weekend and ride through Election Day on an uplifting positive note.
The one minute ad will run through Tuesday in eleven key battleground states: Arizona, Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin.
The clip displays a series of positive, hopeful messages in some ways making the nominee’s closing argument to American.
“I’m voting for respect. I’m voting for courage. I’m voting for equality. I’m voting for community … I’m voting for higher wages. I’m voting fore debt relief. I’m voting for this baby …”
The ad was unveiled on the same day that Clinton is hosting a rally which features a concert by Katy Perry in Philadelphia, trying to sew up the millennial, and suburban Philadelphia vote which is the key for her to win the state.
The concert follows her event in Cleveland which featured Jay-Z and Beyoncé in Cleveland, where Clinton will again appear on Sunday alongside ‘the King’ — pro basketball superstar Lebron James. The Democratic nominee appears to be trailing her rival in Ohio based on polls and early voting numbers.
Clinton has shifted from the negative messaging that dominated the campaigns following FBI Director James Comey’s letter to Congress regarding newly found emails that may be pertinent to Mrs. Clinton’s private email server.
Clinton’s shift to uplifting and energizing messaging was on display in direct contrast to Donald Trump’s rally in Reno, Nevada which started at the same time as Clinton’s in Philadelphia. The GOP nominee continues to hammer home his message against Clinton and what he terms ‘the establishment.’
The two campaigns clearly have decided to engage in vastly different get out the vote efforts. Which is the most effective will only be answered after all votes are counted on Election Day.