Kmart and Sears have stopped selling products from the Trump Home line online according to a new report by Business Insider.
The product line, which is owned by the Trump Organization, had previous been sold on both retailers’ online stores. However, as of Friday, a search for Trump Home items on both sites yielded no results except items sold by third party sellers.
“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”
Neither of the companies had ever carried Trump Home products in any of their physical stores.
The report comes on the heels of multiple retailers discontinuing or backing off of the products produced by the President’s daughter Ivanka Trump, with some, notably high-end retail giant Nordstrom being subjected to direct attacks on Twitter from the President.
Other retailers who have followed suit include Neiman Marcus, T.J. Maxx, Marshall’s, and HSN.
The other retailers who have provided their reasoning for discontinuing or distancing themselves from Trump products have similarly cited to the sagging sales or lack of profitability of the products.
The President has come under harsh criticism for attacking Nordstrom, perhaps the reason that he has refrained from attacking the other retailers in question.
The top lawmakers in the House Oversight Committee, the committee charged with investigating government conduct, have asked the Office of Government Ethics to investigate the conduct of top White House adviser Kellyanne Conway for promoting Ivanka Trump’s products from the White House during an appearance on Fox News.
Earlier this week, appearing on Fox News’ “Fox & Friends,” Kellyanne Conway encouraged viewers to “go buy Ivanka’s stuff” as a way of showing their support for President Donald Trump.
Conway accused Nordstrom of trying to hurt President Trump by stopping the sale of Ivanka’s clothes at their stores.
“They are using the most prominent woman in Donald Trump’s [life]. Using her, who has been a champion for empowerment of women in the workplace, to get to him.”
She then went on to say that those who support the President should continue to do so buy purchasing his daughter’s clothes, admitting that it was a “free commercial” for Ivanka’s line.
“It’s a wonderful line, I own some of it. I’m going to give it a free commercial here, go buy it today!”
Within hours, citizen complaints on the OGC website and phone lines were coming in at such an accelerated rate that both systems were overwhelmed, prompting an announcement from the OGC to that effect.