Under Armour CEO Kevin Plank who had come under considerable criticism by some professional athletes and the public for his support of Donald Trump has not decided to walk back that support.
In a full page ad in his hometown newspaper, The Baltimore Sun, his company said that it is “Publicly opposing the travel ban.” The ad appeared to be in response to comments that Plank made earlier this month on CNBC, where he called Donald Trump “an asset to the country” and a “pro-business President.”
Under Armour CEO Kevin Plank prints full-page ad in today's Baltimore Sun to clarify POTUS comments; doesn't mention Trump by name pic.twitter.com/TWk40PydRg
— Sara Germano (@germanotes) February 15, 2017
“To have such a pro-business President is something that is a real asset for the country. People can really grab that opportunity. He wants to build things. He wants to make bold decisions and be really decisive,” Plank said in the interview.
His comments drew a boycott by some against Under Armour, and criticism from celebrities like Dwayne Johnson, and even the top athlete sponsored by the company, NBA superstar Stephen Curry.
“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” the ad, which is addressed to the city of Baltimore, said. “I want to clarify to our hometown exactly the values for which Under Armour and I stand.”
The ad never directly mentions Trump, but it does state values that are clearly anti-Trump. “We stand firmly for equal rights. Through our investment, hiring, and in everything we do, we expect to be leaders in the advancement of all forms of diversity and gender equality.”
It continues on and makes direct statements in support of immigration. “We believe that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour. And I personally believe that immigration is the foundation of our country’s exceptionalism.”
The move represents yet more erosion of support, even from business leaders, for the President.